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Sadia
1944 is the year in which our history begins. We were born to revolutionize the kitchen with thoughts of practicality and convenience, without giving up flavor and quality, of course. Today, Sadia is part of your daily life. Present in more than 150 thousand points of sale in Brazil, we offer more than 300 types of products, ranging from pork meat products to the most delicious desserts. After conquering the table of Brazilian consumers, the time has come to win the world. In 2009, together with Perdigão, we founded BRF and today we are in more than 140 countries, including the Middle East, Europe, the Far East, Latin America and Africa. Innovative by vocation, Sadia was the first to make frozen foods that make people’s lives easier. Lasagna, nuggets, pizza and hot pocket ensure flavor and convenience for families. It is no wonder that today we are one of the most remembered and valuable brands in the industry. Since our foundation, we cultivate our relationships from the field to the table of consumers, guaranteeing products with nutritional value and quality.

OUR STORY

_Here and now

Winner of the Folha Top of Mind 2015 Award in two categories: Top Food and Frozen Dishes

Best Brand Management. APEX Brasil Award for Excellence in Export

4 times winner of Trusted Brands. Selections and Ibope Magazine

Most innovative products in the world by Sial – Paris: Grilled hamburger and flavored margarines

The food industry that generates more jobs in Brazil: around 60 thousand employees. ABIA

5th place in the ranking “The 100 most prestigious companies in Brazil”. Época Negócios e Troiano Consultoria de Marca

We are curious, researchers and we always launch new products that become a market reference. We think of the best for the consumer and we understand that food is also about caring for others.

When it comes to food, we invest in real taste, real ingredients and transparent relationships with our partners. So from our kitchens real tasty products come out for you.

Public Commitment

In our public commitment, we highlight the restriction on advertising aimed at children for those who talk only about products that have a nutritionally balanced profile.

BRF Institute

We created the BRF Institute, through which we invest in collective projects to improve the quality of life of the communities neighboring us. Step by step, we are changing the world.

Lek Trek

Lek Trek was born in 1971 and arrived to show the practicality, speed and convenience of the Sadia brand. His TV debut, still in black and white, was once a hero, helping a housewife with dinner problems. From then on, the public’s passion for our chicken was born.

He was baptized in the 80’s, through a national promotion and in a short time his name was already known throughout Brazil, soon became the symbol and official spokesman of the brand.

Over the years, his line has undergone many changes, but without losing the unmistakable sympathy. Today, after a complete makeover in 3D, worthy of celebrities, he once and for all entered the lives of Brazilians. Our pet is full of stories, I bet you have one to tell about it.