Lek Trek was born in 1971 and arrived to show the practicality, speed and convenience of the Sadia brand. His TV debut, still in black and white, was once a hero, helping a housewife with dinner problems. From then on, the public’s passion for our chicken was born.
He was baptized in the 80’s, through a national promotion and in a short time his name was already known throughout Brazil, soon became the symbol and official spokesman of the brand.
Over the years, his line has undergone many changes, but without losing the unmistakable sympathy. Today, after a complete makeover in 3D, worthy of celebrities, he once and for all entered the lives of Brazilians. Our pet is full of stories, I bet you have one to tell about it.