_Here and now
Winner of the Folha Top of Mind 2015 Award in two categories: Top Food and Frozen Dishes
Best Brand Management. APEX Brasil Award for Excellence in Export
4 times winner of Trusted Brands. Selections and Ibope Magazine
Most innovative products in the world by Sial – Paris: Grilled hamburger and flavored margarines
The food industry that generates more jobs in Brazil: around 60 thousand employees. ABIA
5th place in the ranking “The 100 most prestigious companies in Brazil”. Época Negócios e Troiano Consultoria de Marca
We are curious, researchers and we always launch new products that become a market reference. We think of the best for the consumer and we understand that food is also about caring for others.
When it comes to food, we invest in real taste, real ingredients and transparent relationships with our partners. So from our kitchens real tasty products come out for you.
In our public commitment, we highlight the restriction on advertising aimed at children for those who talk only about products that have a nutritionally balanced profile.
We created the BRF Institute, through which we invest in collective projects to improve the quality of life of the communities neighboring us. Step by step, we are changing the world.
Lek Trek was born in 1971 and arrived to show the practicality, speed and convenience of the Sadia brand. His TV debut, still in black and white, was once a hero, helping a housewife with dinner problems. From then on, the public’s passion for our chicken was born.
He was baptized in the 80’s, through a national promotion and in a short time his name was already known throughout Brazil, soon became the symbol and official spokesman of the brand.
Over the years, his line has undergone many changes, but without losing the unmistakable sympathy. Today, after a complete makeover in 3D, worthy of celebrities, he once and for all entered the lives of Brazilians. Our pet is full of stories, I bet you have one to tell about it.